Tokyo’s retail sector is not only known for its physical stores but also for its rapidly growing e-commerce market. The COVID-19 pandemic accelerated the shift toward online shopping, and this trend has continued as consumers become more accustomed to the convenience of e-commerce. Major players in Tokyo’s e-commerce landscape include Rakuten, Amazon Japan, and ZOZOTOWN, which dominate the online retail market. Platforms like ZOZOTOWN, Japan’s largest online fashion retailer, offer innovative solutions such as personalized clothing recommendations and advanced sizing technology. As consumers increasingly turn to digital platforms for their shopping needs, investors can find exciting opportunities in retail tech and e-commerce companies that are developing new solutions to enhance the online shopping experience. The continued expansion of e-commerce in Tokyo presents a compelling case for investors to focus on companies that are driving the digital transformation of the retail sector.